The Beatles’ former London headquarters is being turned into a new official fan experience, bringing visitors inside one of the most important locations in the band’s history. The project was announced for 3 Savile Row, the building where Apple Corps was based and where the group played its final public performance on the rooftop in January 1969.
Organizers said the attraction is expected to open in 2027 and will cover all seven floors of the building. Plans include archive material, rotating exhibitions, a recreation of the Let It Be studio, a retail space, and access connected to the famous rooftop performance.
The location has long been part of Beatles history. Their brief rooftop concert, later featured in Let It Be and revisited in The Beatles: Get Back, became a defining final image of the band performing together.
The new experience adds another major Beatles destination in London, giving fans a closer look at the group’s final years and the place where one of rock’s most familiar moments happened.